The problem is that individuals are usually bad at rating themselves, and they do not know the full extent of what they could accomplish unless they actively go beyond their comfort zones.
In general, people set goals based on what they believe to be realistic over a specified period of time. With its CEO Jeff Bezos’s “get big fast” motto, it has evolved from a disruptive online bookstore into the world’s first e-conglomerate. However, embracing this philosophy can be the key to developing a huge, even unfair, advantage-such as Amazon. Anyone can still enjoy some level of success by just being as good as the competition. That said, disregarding the 10X Rule does not mean the endeavor is doomed to fail. In that case, the 10X Rule would compel them not to settle with a lesser property because of, say, limited capital. Instead, a better approach is to figure out where to find resources to purchase the property. Suppose they need a certain piece of real estate to generate revenue that is 10 times more than they originally intended. In real estate, an investor may use this philosophy to identify the right property for investment. It is pointless to set objectives 10 times greater than one believes to be achievable without carrying out the same level of effort. The rule consists of two parts: audacious goals and outstanding effort, and both must go together. By rejecting mediocrity and adopting a philosophy of “shooting for the stars,” this mindset can help in any undertaking. The 10X Rule states that the goal is never the problem, but the way of thinking and degree of effort is. The 10x Rule says, “You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets.”
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